Back to the branding
Celebrating our roots, shaping our future.
Saturday, October 3, 2026 | 5:30pm
The East County Ys proudly invite you to a beloved tradition — Back to the Branding. Join us for an unforgettable evening supporting YMCA programs that uplift youth, strengthen families and empower seniors throughout our community. It’s a night rooted in purpose, where every moment helps make a lasting impact.
Come dressed in your western best and enjoy an evening of celebration, connection and giving back.
Early-bird registration opens June 1 — don’t miss your chance to be part of this meaningful tradition.
For questions or more information, please contact Leonardo Leon at lleon@ymcasd.org.
Our history
Inspired by the cattle roundups of the American West — where ranchers gathered each spring for hard work, shared meals and spirited celebration — Back to the Branding carries forward that same enduring sense of community.
For more than 20 years, this tradition has brought people together, beginning on a rustic ranch in Jamul beneath old oak trees, where western-themed evenings came to life with barbecue, music and dancing.
Over the years, Back to the Branding has made a lasting impact, helping support projects like the Cameron Family YMCA, the renovation of the Davis YMCA and the development of the McGrath Family YMCA — and continues to strengthen our community today.
Sponsorship opportunities
Table sponsorships are available now! By supporting The Branding: Celebrating Our Roots, Shaping our Future, you join a community committed to improving the lives of children and families in East County San Diego. All sponsorship benefits are negotiable and can be customized to your needs including payment plan options. Please contact Leonardo Leon, Development Manager, for more information.
Presenting SPONSOR | $25,000
- 30 tickets with preferred seating and premium champagne service
- Sponsor name or logo prominently featured at the event, in all pre-event publicity and event promotions
- Signage and recognition at the event
- Full page recognition in the event program
- Recognition on the event website
- Recognition from the emcee at the event
Champion Sponsor | $10,000
- 20 tickets with preferred seating
- Sponsor recognition in all pre-event publicity and event promotions
- Signage and recognition at the event
- Full page recognition in the event program
- Recognition on the event website
- Recognition from the emcee at the event
Hero SPONSOR | $5,000
- 10 tickets with preferred seating
- Sponsor recognition in all pre-event promotions
- Signage and recognition at the event
- Half page recognition in event program
- Recognition on the event website
- Recognition from the emcee at the event
Table SPONSOR | $3,000
- One table of 8 guests
- Signage and recognition at the event
- Recognition in event program
- Recognition on the event website
- Recognition from the emcee at the event
- One bottle of premium wine
Community SPONSOR | $2,500
- Four tickets to the event
- Signage and recognition at the event
- Recognition in event program
- Recognition on the event website
- Recognition from the emcee at the event
Event SPONSOR | $1,500
- Two tickets to the event
- Signage and recognition at the event
- Recognition in the event program
- Recognition on the event website
Gift SPONSOR | $1,000
- Signage and recognition at the event
- Recognition in the event program
- Recognition on the event website
